I cant count the number of times we have clients asking us to help them to clearly communicate what their product/service/brand is and how it can help me in an online environment. In my own personal online experience its getting to a point now that if there isn’t a readily accessible video on your home page with this information I’m going to give up on it and move right along.
So why is video important online? With continual implementation of internet infrastructure in Australia and the introduction of 4g LTE networks we are set to see communication using online video increase via mobile devices. Chances are you are reading this blog right now on your smartphone! According to Google & Ipsos OTX 48% of smartphone users watch videos on their smartphone. And most importantly 88% take action as a result, such as making a purchase or contacting the business! That’s 1 in 2 people watching your video and a 90% chance they will respond!
In todays online environment you have a very short window of time to pitch your message, and it’s proven that online video buys more time to engage & communicate this message. The facts show Australians spent an average of 3 hours and 15 minutes per month watching any online video (not just television broadcast related content) in Q1 2012, up from 2 hours and 7 minutes in Q1 2011.
According to socialmediatoday a Bright Roll survey found that 65% of marketers plan to reallocate campaign spending from TV to online video this year. More than 25% see online and mobile video as the two platforms that will have the overall largest spend increases in the next two years.
The question is are you on the front foot in communicating online or getting left behind?Maybe its time to communicate your message with an online video? We’d love to help!